Introduction:

Redline CI Pty Ltd is a company established by Paul Daly in 2004. The purpose of this agency is to "add value" to other businesses on a contract or project basis, by supplying services related to Trade and Brand marketing and all aspects of Strategic Planning and Implementation, we have also expanded operations into China.
As the Director of Redline CI, Paul brings 16 years of FMCG experience to the company. This includes working in highly regulated and sophisticated Industries, accepted as being at the forefront of Brand and Trade Development especially in the growing "Below the Line" marketing area.
Redline CI has experience in ALL retail channels in Australia, including:

Grocery Organised - Woolworths, G.H.P.L. Coles/Bi-Lo, Kmart, Big-W

Grocery Independent - Metcash, F.A.L., Franklins, Foodland

Petrol & Convenience - Shell, BP, Exxon/Mobil, Caltex, Independent Fuel Groups

Alternative - Vending, Stadiums/Arenas, Special Events

Quick Service Restaurants (Q.S.R.) - YUM! International, McDonalds, Burger King, Subway, Pizza Chains

Institutions - Schools, Universities

Vending - Tobacco, Ice Cream and Snacks

Catering - Sodehxo, Spotless, School Buying Groups

Specialist Retailers - I.P.C.'s, Route, Parlors

Redline CI opened an office in Guangzhou, Guangdong Province, China in 2004, from this base, we have successfully sourced a wide variety of Products for customers, including Minerals, Mining Equipment, Crockery, Clothing and a variety of custom made Products involving the production of high quality moulds. Redline CI also has a wide range of Consumer Electronics including Digital Cameras, Digital Pocket Scales, MP3 Players, Bluetooth Earpieces, USB Drives and more.

Services Provided:

Redline CI has experience in all aspects of business management including Brand and Trade Marketing, Trade Planning and Implementation, Supply Chain, E-Commerce and B2B solutions, C.R.M. and Loyalty programs.

The aim of Redline CI is to enter a business as a dedicated resource on a contract basis, to implement "Best Practice" business solutions.

This will allow you to achieve those objectives and goals that were previously unattainable due to a lack of resource or experience.

Our areas of expertise include:

Brand and Trade Marketing - Strategic Planning, Channel and Account Planning, Category Management, Brand and Channel Activation, Trading Terms Optimization.

Trade Planning and Implementation - Cycle Planning, S.O.P. (Sales Operation Planning), Field Force Activities.

Promotions and Brand Activation - Consumer and Retailer Promotions, Promotional Planning and Analysis, Concept - Design and Implementation.

C.R.M. and Loyalty Programs - Retailer Programs, Consumer Programs, Customer Retention Programs.

Business Advisory Service - Assistance to Chinese manufacturers in Market Launch..

Sourcing Products from China - Using our extensive resources in China to locate, negotiate and manage Quality Control

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